Maurice Meade, a leading name in Australian hairdressing for over 50 years, has transformed its in-salon marketing by replacing traditional print with cloud-managed digital signage. Partnering with Tang Technology and Rocketscience, the brand now delivers dynamic, real-time content across all salons, boosting brand consistency, cutting costs, and creating a more engaging, luxurious experience for every client.
CHALLENGES
From Print to Digital
A Salon Evolution
Maurice Meade, an iconic Australian hairdressing brand, has always valued the power of inspirational and motivational visual media within its salons.
For years, the business relied on traditional print posters and static signage for promotions and style showcases.
However, as the number of salons grew, print media became:
- Expensive and time-consuming to produce
- Difficult to update quickly across multiple locations
- Inefficient for seasonal or time-sensitive campaigns
- Dynamic still images, videos, and audio
- Centralised cloud management
- Consistent branding across all salons
OUR SOLUTION
Transforming Salons
with Smart Digital Signage
For more than 18 years, Tang Technology has been a trusted IT partner of the Maurice Meade Group, providing:
- IT infrastructure
- Point of Sale (POS)
- Wi-Fi systems
- Security cameras
When the directors sought a digital signage transformation, they engaged Rocketscience, a division of Tang Technology specialising in:
- Digital content creation
- Web applications
- Cloud-based digital signage
Rocketscience Digital Signage Platform
A fully cloud-based, real-time multimedia signage solution built for retail, hospitality, and customer service environments.
Delivered Services
- 🌐 Cloud Content Management System
Centralised platform enabling the marketing team to manage and schedule media remotely. - 🧭 Training & Consultation
Guided transition from traditional print to digital media workflows. - ⚙️ Hardware & Installation
End-to-end setup of digital displays, cabling, power, and mounting — meeting Maurice Meade’s premium presentation standards.
THE OUTCOME
The Impact
Smarter, Faster, More Consistent Marketing
The deployment has redefined marketing operations across all Maurice Meade salons.
Key Results
✅ Instant Updates
Promotions, videos, and product campaigns can now be deployed to one or multiple salons within minutes from head office.
✅ Reduced Operating Costs
Significant savings on printing, logistics, and installation delays.
✅ Stronger Brand Consistency
All 12 salons now display synchronised, on-brand visual content.
✅ Improved Marketing Efficiency
Staff were fully trained and actively publishing content within hours.
✅ Scalable Success
Initial single-screen installations have expanded to multiple displays per salon due to strong staff and customer response.
CONCLUSION
A Modern Marketing Transformation
Delivered
Tang Technology and Rocketscience delivered a complete, end-to-end digital signage solution — covering engineering, installation, training, and cloud integration.
This successful rollout demonstrates how Maurice Meade has:
- Modernised its in-salon marketing
- Increased efficiency and agility
- Reduced costs
- Elevated the customer experience
Why Tang Technology?
This solution showcases Tang Technology’s proven expertise in delivering high-reliability communication systems in remote and off-grid environments.
Tang Technology’s hands-on experience, safety certifications, and systematic engineering approach ensured the community received a solution that:
- Works immediately, without ongoing troubleshooting
- Can be remotely supported and monitored
- Is scalable for future buildings, residents or services
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Improves the daily quality of life and operational reliability of the Bidiltha community
Tang Technology not only installed the network infrastructure — we ensured it was engineered for long-term resilience, ease of support, and real-world performance.